LaneInnovative, formerly known as Lane Labs has been in business since 1994. LaneInnovative offers over 17 brands ranging from natural supplements to topicals. LaneInnovative does not offer any “me-too” products, which are products created by a company to compete with a comparable product from their competitors.

LaneInnovative’s products has been featured in over 97 scientific articles and potency and performance claims are based on scientific evidence.

Ingredients used in LaneInnovative’s products are sourced from countries with advanced food technologies and strong regulatory oversight. LaneInnovative test their products for potency, pathogens and heavy metals and adheres to Good Manufacturing Practices (GMP) and other US Food & Drug Administration (FDA) regulations as well as meeting U.S. Pharmacopeia (USP) dissolution and disintegration standards.